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Smart marketing ideas and proven tactics to help educators attract, engage, and convert more student leads.
Conversions
The Psychology of Enrolment
Every education provider dreams of one thing: more student enrolments! But in a noisy, competitive landscape, standing out is harder than ever. Students are bombarded with options – courses, institutions, promises of “career-ready” outcomes and cutting ...
Education Marketing
Will AI Replace Student Lead Generation? What You Need To Know
Every industry is asking the same question: Will AI replace ...
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Featured
Students Have a ‘Buy Button’ in Their Brain. Learn to Turn it On!
Student acquisition is not, as some believe, an art but ...
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Attract Instant Student Curiosity With a Career Personality Quiz
Unlike static ads that talk at students, a personality quiz ...
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Student Recruitment
How MyCareerMatch Recruit Helps Solve the Enrolment Challenges Facing Australian Education Providers
Australian education providers are facing a difficult enrolment environment. Universities, TAFEs, RTOs and online course providers are all competing for ...
Education Marketing
Students Choose Careers Before They Choose Courses
A student scrolling through a university or training provider website may appear to be comparing courses. Business. Nursing. Engineering. Design. ...
Psychology of Enrolment
International Students Are Not One Market
Australia has long been one of the world’s most attractive destinations for international students. Our universities, TAFEs, lifestyle, multicultural cities ...
Psychology of Enrolment
Why Students Trust Other Students
A student spends an hour exploring your website. They read about career outcomes, browse the course structure, look at graduate ...
Psychology of Enrolment
Why Students Say “I’ll Think About It”
Every education provider has heard it. A student attends an open day, downloads a course guide, asks thoughtful questions and ...
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