STUDENT LEAD GENERATION
MyCareerMatch Recruit has developed a student lead generation tool to match a student’s personality to your courses and career options.
We have created a way to assess a student’s personality in relation to a suitable career match. The quiz results help the recruiter and student understand which course of study best fits their personality. It all leads to greater diversity amongst enrollment and higher graduation rates.
The results help university recruitment officers understand which study course best fits future students. This creates a better relationship between the university and the student and results in higher graduation rates and course satisfaction.
Universities offering our personality assessment to high schools experience a 15-24% increase in undergraduate applications
In 2020, we engaged 250,000 students in a university-sponsored MyCareerMatch Recruit program
On average, clients offering our program each generate 11,000 leads per annum resulting in an additional 2,200 enrollment applications each year
WHAT WE DO
Our reports help each student discover their personal strengths and talents. After the student completes a MyCareerMatch Recruit quiz they are sent a report matching them to careers and courses that require these traits.
Our reports are a way for university recruiters to improve student lead generation, engage with future students and converse with them about what the university offers by way of courses. Students are given personalised recommendations specific to your university. Knowing which courses best align with a prospective student’s personality helps recruiters, too, tailoring the final phases of student outreach and guiding them toward courses that best suit their unique strengths.
Students with similar personalities tend to cluster in similar courses. Where students are well aligned with classmates, educators and their selected subject, they are likely to be highly engaged. Engagement in turn results in course confidence, ticking off the requirements until they graduate. It’s about fit. Where students fit, they will finish.
Our methodology starts by understanding your recruitment strategy, the channels you use, what works and what doesn’t. We’ll also discuss your goals: What is your enrollment target? Our experts will advise you on how best to use our program and demonstrate case studies of successful campaigns.
Personalised quiz results are presented to students alongside best-fit course offerings and career options. We craft our offerings to your institution’s needs. Reports can be as targeted as needed and tailored to specific faculty recruitment such as engineering, business or technology.
We train your recruitment team on how best to use MyCareerMatch Recruit. Our specialist trainers will assist, integrate the program and present ways to reach-out to schools, future students and parents. We offer an online certification as well as a training module to prepare your team to have fruitful conversations with students based on personality course matching.
FREQUENTLY ASKED QUESTIONS
A relationship with MyCareerMatch Recruit is an opportunity to reimagine student recruitment. We know it’s not easy to make major changes in a large institution, particularly one with complicated budgets and multiple decision-makers.
Our practical experience, data and numerous behavioural psychology studies demonstrate that a personalised student recruitment plan ignites students’ motivation.
Given to students at no cost, our personality reports make it easier for students to make a decision to enrol in a course that will improve their lives and lead to success in their careers.
It hardly ever happens that a prospective student visits a university website once and then immediately decides to apply. Choosing where to apply is a process, not an event. It’s crucial to keep your institution in prospective students’ minds during this decision-making time, and that’s where follow-up comes in.
Unfortunately, follow-up is a part of the recruitment process where things often fall apart. The key obstacles to timely follow-up is lack of time or resources.
This is where MyCareerMatch Recruit can play a huge part. By sending prospective students a link, universities can deliver personalised contact and create an “adviser” relationship. Timely follow-up is essential because it builds trust and supports prospective students in their decision-making process.
Lead generation is a strategy for moving a prospective student from knowing nothing or very little about your school — be it a university or a trade/technical school — and converting them into an enrolled student.
An effective lead generation effort will include multiple campaigns, each tailored for audience and platform. It should include both organic and paid efforts which will yield data that can drive the campaign forward. MyCareerMatch Recruit is one of the lowest cost per lead tools for student recruitment. When used in high schools it delivers 100% user data for universities to engage and establish a prospective student relationship.
All of your marketing strategies around lead generation should be organised in a way that transitions to lead nurturing, which is essential to guiding prospective students to your university or trade/technical school. We believe lead nurturing is about personalisation, building and reinforcing your relationship with a prospective student.
Our data shows the average enrolment journey is 10 months from first contact to enrolment, with an average three to five inbound enquiries [made from the prospective student] and 15 to 30 outbound [to the student].
Content is king is where MyCareerMatch Recruit excels. Students contact you because you can help them make one of the most important decisions in their life. In return they are willing to share private information about themselves.
Students contact you because you can help them make one of the most important decisions in their life. In return they are willing to share private information about themselves.