Student remarketing to cold or lost leads can be your secret weapon to increasing your conversion rates overall. Many clients have used these MyCareerMatch cold lead templates successfully in their remarketing campaigns.  

These 11 proven email templates are designed as remarketing emails for students who had once engaged with you but didn’t enrol. These short calls-to-action emails are to re-engage them by offering your custom branded MyCareerMatch Recruit Personality Quiz – a non-threatening, helpful tool that gives them clarity and naturally guides them back into the enrolment funnel. Or to follow up with students who have already taken the quiz.

Here is the CHATGPT prompt we used to generate the emails. You might like to adapt it to write your own:

“Act as a persuasive, respectful sales strategist. I want to follow up with leads who showed interest but never replied or went cold. Here’s what I’m offering: Career Personality quiz and the courses that match. Here’s who the message is for: students who enquired about courses at university, online education providers or skill training companies. Write short, natural follow-up messages that acknowledge the delay, lightly address their possible hesitation, reminds them of the value or outcome they were interested in, and gives them a simple next step to re-engage. Make it feel warm, pressure-free, and timely – something they’d actually want to respond to.”

Template #1: Warm & Respectful

Subject: Still thinking about your next step?

Hi [First Name],

We know life gets busy and sometimes plans take a back seat. You showed interest in exploring study options with us and took the first step… but if you’re still unsure where to go next, we’d love to help.

Our free Career Personality Quiz is a simple way to discover which courses match your strengths and interests … no pressure, just insight.

If now feels like a better time, you can jump back in here: [insert your career quiz link]

Best regards,

Your Name
Your Title (optional)
Your Provider Name

Template #2: Friendly & Supportive 

Subject: Ready when you are 😊

Hi [First Name],

Just checking in. You recently looked into course options but might’ve gotten sidetracked (it happens!). If you’re still thinking about your next step, our Career Quiz is a great way to figure out what suits you best.

It only takes a few minutes and could give you real clarity about the direction that fits you.

You can take it here when you’re ready: [insert link]

No rush – we’re here whenever you need.

All the best,

Your Name
Your Title (optional)
Your Provider Name

Template #3: Outcome-Focused & Reassuring

Subject: Still curious about your career path/future?

Hi [First Name],

When you reached out, you were exploring your study options, maybe even thinking about what kind of future career would suit you best. If you’re still unsure, our Career Personality Quiz can help match you with courses based on your strengths.

It’s free, quick, and personalised. And it might just give you the clarity you’ve been looking for.

Take the quiz here to see your best-fit options: [insert link]

Let us know if you have any questions, we’re happy to help.

Kind regards,

Your Name
Your Title (optional)
Your Provider Name

Template #4: Friendly & Supportive 

Subject: Wondering which course is right for you?

Hi [First Name],

Choosing a study path can feel overwhelming and it’s easy to put things on hold when life gets busy. That’s why we’d like to offer you something simple (and fun) to help get started again.

Take our free Career Personality Quiz and discover your strengths, top career matches, and the courses that could be the best fit for you.

It only takes a few minutes, but the insights can help you make a confident next step toward your future.

Take the Quiz Now (insert link)]

Kind regards,

Your Name
Your Title (optional)
Your Provider Name

Template #5: Professional & Reassuring 

Subject: Let’s find the right study path for you

Hi [First Name],

When you first explored studying with us, you were considering new opportunities for your future. It’s natural to pause when making a big decision — but now could be the perfect time to revisit your options.

To help, we’d like to invite you to complete our Career Personality Quiz. Based on your strengths and personality, it highlights career pathways and course options that may suit you best.

This free tool is designed to give you clarity and confidence before taking your next step.

Start the Quiz Today (insert link here)

Kind regards,

Your Name
Your Title (optional)
Your Provider Name

Template #6: Energetic & Motivational 

Subject: Your future is calling! Ready to explore it?

Hi [First Name],

You’ve already taken the first step by showing interest in study a while ago. Now it’s time to discover where your strengths could take you.

Our Career Personality Quiz is a quick, interactive way to uncover your natural talents and the career paths that match them. From there, you’ll see which courses could help you get there faster.

It’s short, insightful, and could be the spark you’ve been waiting for. Here’s the link 

Discover Your Career Matches

Let’s make your next move the right one!

All the best,

Your Name
Your Title (optional)
Your Provider Name

Template #7: The Simple Next Step

Subject: Ready to see your career personality matches?

Hi [First Name],

When you enquired, with us some time ago, you were curious about which courses fit you best. The easiest way to get started is by completing the career personality quiz – it only takes a few minutes and gives you instant insights.

Here’s your link: [Insert Quiz Link]

Take it when you’re ready, and I’ll be here to help you with your next step.

Best Regards

Your Name
Your Title (optional)
Your Provider Name

Template #8: The Gentle Reminder

Subject: Still curious about your future?

Hi [First Name],

I know life can get busy and sometimes plans get put on hold. You showed interest in exploring courses that match your personality and strengths – and that’s still here waiting for you.

Would you like me to resend a personalised career quiz link so you can see where your natural strengths lead?

Best regards,

Your Name
Your Title (optional)
Your Provider Name

Template #9: The “No Pressure” Nudge

Subject: Just checking in 👋

Hi [First Name],

You reached out about finding the right course, but I haven’t heard back from you. Totally understand if you’ve been busy or are still deciding.

If you’d like, I can share a career quiz link again and suggest a couple of programs that might suit your personality type. No rush – just here when you’re ready.

Best,

Your Name
Your Title (optional)
Your Provider Name

Template #10: The Value Reminder

Subject: Your future strengths, your best course fit

Hi [First Name],

Remember when you started the career quiz to discover your personality type and course match? It’s a simple step that could make choosing your study path a lot clearer.

Would you like me to resend a career profile link and recommended course pathways? 

When you’re ready, I’m happy to answer any questions.

All the best,

Your Name
Your Title (optional)
Your Provider Name

Template #11: The Empathy Approach

Subject: Choosing the right path isn’t easy

Hi [First Name],

Finding the right study direction can feel overwhelming – I get it. That’s why our career quiz was designed to make things clearer by showing you courses that actually fit your personality and strengths.

If you’re ready, I’d be happy to share your matches and answer any questions. Or you can take a new quiz. Just hit reply and I’ll take care of the rest.

Kind regards,

Your Name
Your Title (optional)
Your Provider Name

Bonus: Longer Form Follow Up Email Template

Here’s how these principles come together in a longer, publish-ready email message:

Subject: Still thinking about your next step?

Hi [First Name],

We know life gets busy, and making decisions about study takes time. When you first enquired with us, you were exploring courses that could open new doors for your career.

When you completed the MyCareerMatch Personality Quiz, you discovered that your strengths are in [insert top strength] and we matched you with courses like [insert suggested course]. Those strengths are powerful, and the right course could help you turn them into a career or better job.

if you’d like to have a quick chat to discuss your future goals, we can book a 15-minute call with one of our course advisors or counsellors [link]. If you’d like to do the quiz again, just let me know.

We’re here whenever you’re ready.

Kind regards,

Your Name
Your Title (optional)

Why We Created These Remarketing Emails 

We created these email templates for you to use to reignite students who went cold after showing initial interest.  Each one balances respect for the student’s pace with a clear invitation to re-engage. 

In summary they:

• Re-position your career quiz as a helpful resource from a leading educator (not a sales push).

• Normalise hesitation (“life gets busy,” “natural to pause”).

• Create curiosity and personal relevance by focusing on strengths, career, and course matches.

• Invite a small, easy action instead of pressuring for enrolment.

Many clients are using MyCareerMatch tools for their remarketing campaigns with great success. 

If you’re not using MyCareerMatch Recruit, you’re missing an opportunity to generate many more warm qualified leads or optimise the conversion rates of leads you’ve already received from other sources.  All of these reasons improve your ROI and increase enrolments. Guaranteed.